| I’ll start by acknowledging that this newsletter comes out randomly without a schedule… From time to time someone asks .. “Why don’t you send out weekly newsletters or send emails on a regular schedule?” Initially, I tried to be like the “big guys,” sending out 4+ weekly emails. Great for them and glad it works for them but to me, 4+ weekly emails felt insincere. I over-corrected and stopped sending newsletters altogether for an extended period. Both extremes felt wrong. This wasn’t working, I KNEW I had to make a change. I began writing newsletters based on my personal experiences and learnings. This change made all the difference. I felt better about the content I was sharing and noticed a significant increase in engagement – 60%+ open rate and several responses! Now, I focus on finding my happy balance – a balance that aligns with my values, adds value to everyone reading and makes me happy. I found it’s more important to find a rhythm that works for me instead of trying to fit into a mold created by others. As we approach the end of the year, I invite you to reflect: Have you over-corrected in any area in your life? Where do you need to find balance? What adjustments can you make to align your actions with your values and find happiness? ~ Ricardo |